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Sales Effectiveness
 
Achieving Superior Sales Perfomance®

Built on over 40 years of research and industry experience, AchieveGlobal's sales performance programs build skills for acquiring, growing, and retaining mutually valuable, long term customer relationships that create lasting success.

A Systemic Approach to Achieving Superior Sales Performance® provides a systemic approach to building your sales organization's strategy, skills, and processes to increase effectiveness across the board. AchieveGlobal approaches the organization at four levels - each requiring different development needs. The levels are then divided into skill areas, each containing one or several training programs and consulting engagements.

Although organizations will vary significantly, there are four key levels within a sales organization that are commonly found. The pyramid represents how each level of sales organization works together to turn strategy into measurable sales result.

  - Define describes those who occupy the highest level of the selling organization. As senior executives, these individuals define the sales strategy and cascade it throughout the sales organization.
     
  - At the Direct level, sales directors are tasked with communicating the sales strategy through their organizations, as well as directing sales organization processes to ensure strategy execution.
     
  - Develop describes sales management within an organization. Sales managers are responsible for acting as coaches, communicators, and strategists to develop business within their territories, as well as develop the abilities of their sales teams.
     
  - Deliver describes the frontline salespeople, service representative, technicians, and more who are responsible for ultimately acquiring, growing, and retaining customer relationships.

Each of these four action levels - define, direct, develop, and deliver - requires a unique approach to learning and strategic change. By addressing all levels of an organization, a comprehensive result is achieved.

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